About Francesco Baldini

Francesco Baldini is an SEO expert professional with over 15 years of experience in digital marketing. During this period Francesco has helped a number of businesses to optimise and increase their visibility and sales. Francesco currently supports his clients to grow across SEO, Search Engine Optimisation, generating organic traffic to his clients’ websites.

It began in 1994
A TV documentary was talking about a computer’s network where hospitals, universities and research institutions were connected across a worldwide system to make their data accessible to each other.
In 1995 he bought a CD-Rom format course to learn HTML language so that he could develop public web pages himself.

From a Curiosity to a Job
In 1999 he started to collaborate with a small agency in Florence, Italy. His job was to develop websites for local businesses willing to go “on the Internet”. Portfolio and brochure websites, back in those days, were a great goal for them.

The Internet Backstage
Having learned to develop websites was not enough. So he has been studying and working for a few years as GNU/Linux System Administrator (Debian, Slackware, custom distros and then Ubuntu, for the reading nerds). This made him aware of the “hidden” side of the web.
Learning how a web server and all its services were installed and managed helped him to understand better how the web itself works, and liaising with web developers, coders and ITs in general.

The Work and the Inspiration
A few years after, he had developed a number of websites with plain HTML and the early versions of Content Management System platforms, which made simpler and quicker develop websites.
This made him realise that a website could be a great tool to help a broader audience. He then started to study digital marketing, to make his and his clients’ websites visible to a broader audience. Traffic and users were the keys.

The Switch. And Today
After his experiences as freelance and trainer in digital marketing, and working with international eight figures companies and agencies, Francesco is now an SEO Expert in Dublin, Ireland.
As SEO professional his job is to help domestic and international companies to grow with his Search Engine Optimisation (SEO) consultancy. He collaborates with Javelin Group, a Dublin based agency located in Smithfield, Dublin.

If you are looking to get in touch with Francesco, you can send him an email at info@betakrea.net. You can also follow Francesco on Twitter.