Use this Google Chrome bookmarklet to inspect your competitors’ content via their XML sitemap. Please note that the sitemap functionality is effective exclusively when the sitemap file resides at site.com/sitemap.xml, and its primary objective is to enhance your workflow speed. Installing a bookmarklet in your web browser is a straightforward process. Bookmarklets are small pieces …
In this quick guide, I’ll outline a process to find content ideas to fulfil your customers’ needs, and optimise your website conversions. While the focus of this process is SEO and content marketing, it can be applied to other marketing activities too. When I heard April Dunford talk about positioning at Learn Inbound 2019, I was impressed. …
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https://www.completebabyuitzet.nl/ SEO Site Audit for Complete Babyuitzet, Dutch baby products ecommerce store. This review is based on recommendations the site owner(s) can actually implement. [siteorigin_widget class=”OffTheShelf_Video_Widget”][/siteorigin_widget] [siteorigin_widget class=”OffTheShelf_CTA_Box_Widget”][/siteorigin_widget] On-site SEO Main templates such as Category and Product pages do not follow a hierarchy. Headings are assigned to sitewide elements rather than identifying the most important …
https://enaccess.org/ SEO Site Audit for The EnAccess Foundation, that funds open source technology, plans, and ideas for energy access. This review is based on recommendations the site owner(s) can actually implement. https://www.youtube.com/watch?v=M38WSu091BQ First overviewThe home page is a bit too flashy, especially as it moves most of the important content above the fold.The site as …
SEO Site Audit for Goosed.ie, an Irish media website reviewing tech products. This review is based on recommendations the site owner(s) can actually implement. BrandingThe site wants to compete against bigger players. It’s important to provide a better user experience, large room for improvement from this point of view. Who’s behind the site?It’s not clear …
Gustavo Pelogia is an SEO Lead at project management SaaS Teamwork. He’s a former journalist who found a new career in SEO after leaving Brazil in 2011, optimising websites for companies in Buenos Aires, Amsterdam and currently in Dublin. Prior to Teamwork, he spent 5 years on the agency side working for Core (Spark Foundry) …
