Overview With this case study, I want to show how a small website that relies only on organic traffic from Google can compete against big brands, and generate product demand. It is not necessary to create dozens of content per month to attract potential customers. With this real-life example, I will demonstrate how I created …
From 0 to 8,000+ users per month via organic traffic Read More »
The goal of this case study is to show you how removing low-value pages from your site and the Google index can benefit your website. Pages removal may have a disruptive effect on your site. If you choose to follow this process, you should understand the rationale behind each step and only implement changes …
Bulk Remove Thousand of URLs in Google’s Index [Case Study] Read More »
This post is about Content. Focused content is essential to have a successful website. In this article I will show you how having targeted pages can optimize your time, resources, outcomes and traffic. Let’s start with a familiar story. To make your site profitable you need leads, sales or any sort of conversions. To get these conversions …
More Website Traffic: The Quantity Vs. Quality Battle (With Numbers) Read More »
During the last few years, I’ve been working on a number of new, established and startup businesses, involving multiple websites and different goals. What I’m going to tell you about now is an SEO migration that I did in 2016 for a start-up company in the sporting goods. The business was running a 2011 version …
I have been working with this client from September 2016 to November 2016. The client is in the retail for outdoor products. My aim was to help them to perform a domain and platform migration for their e-commerce site. The company, in fact, had a historical http://www.longdomain.com. For reasons related to their branding, they wanted …
I started with this client in June 2017. The client is in the home furniture industry for a seasonable custom product, with an average price of €20.000 and a good conversion rate in term of customer acquisition from leads. For this client, each lead is good money in terms of revenue. My aim was to …
