SEO migration: domain name change Case Study

During the last few years, I’ve been working on a number of new, established and startup businesses, involving multiple websites and different goals. What I’m going to tell you about now is an SEO migration that I did in 2016 for a start-up company in the sporting goods. The business …

What is Robots.txt

The Robots.txt file is one of the most important but often underestimated files a website should have. Robots.txt can: tell search engines which files of your site they can index make some folders or type of file not visible to Google help search engines with the crawling of your website …

A brand new blog

A few days ago, after a few years, I restarted my blog. From scratch. That’s the way I want to use this nine years old domain name. A domain name that followed me during a ten years journey. A truly diverse period for several aspects I couldn’t have imagined if …

How to Hire an SEO Partner

True story. Not long time ago, I was asked by a digital agency to perform an SEO audit for a well-known organisation based in Dublin. The agency I was in touch with wanted me to provide them with a complete SEO audit, on-site and off-site, to pitch their client for …

Ecommerce domain and CMS migration

I have been working with this client from September 2016 to November 2016. The client is in the retail for outdoor products. My aim was to help them to perform a domain and platform migration for their e-commerce site. The company, in fact, had a historical http://www.longdomain.com. For reasons related …

Organic Traffic +96% Conversions +49%

I started with this client in June 2017. The client is in the home furniture industry for a seasonable custom product, with an average price of €20.000 and a good conversion rate in term of customer acquisition from leads. For this client, each lead is good money in terms of …